Digital Bee's Consultancy

Programmatic advertising is promising to be the future of display advertisement. The approach is built on an artificial intelligence (AI) infrastructure that allows the system to interpret data, learn from it and use the information to achieve goals. In this specific case, AI ensures that the target group is precisely reached by delivering the right content to each user at the right time. It helps companies wisely communicate with customers.   Chen (2019) highlights that the programmatic approach is restructuring the advertising industry and greatly impacting the effectiveness of advertisements, increasing revenue and satisfying customers’ needs. The advertising world has been going through a programmatic revolution. According to the Brand Disruption 2020 report (IAB, 2020), in the United States, programmatic media already accounts for 85% of total digital advertising spending, accounting for $ 79 billion in invested advertising dollars or brands - an increase of about 87% compared...

As mentioned before , the collection and analysis of big data bring five challenges to business users to deal with: Volume  (which implicates different ways of storing data), Velocity (where we analyse which kind of rapidness businesses need to collect and process their data), Variety, and Veracity. The last characteristic is the one we will be discussing in this blog post, how it is important to small and medium businesses and three facts about the significance of it.  Considered to be the most important challenge to businesses and data scientists to be worried about, data veracity means the level of trustworthy, security and consistency of the data collected and processed. (GutCheck, 2019) The data quality and applicability should be questioned and audited regularly, from the process of collection and creation to the back-end of storing and archiving. If correlated or showcased wrongly, it can cause misinterpretation and wrong actions taken. It is a characteristic that affe...

Data comes in a variety of different forms and from a variety of different sources. These can be in various different forms, from simple files of text and number to emails, images, audio, PDFs, wearable devices and everything in between. The organisation and storage of these different types of data is what will be discussed in this blog post. Firstly, we have to identify and group data into three categories: Structured data, semi-structured data and unstructured data. Structured data is data that has been collected and organised in a purposeful manner. It is often stored in a databased management system, which arranges this data into rows which depending on what metric the data is being used for (i.e. age, gender etc). As Bernard Marr states  “This makes structured data easy to store, analyse and search and until recently was the only data easily usable for businesses. ” (Marr, 2021) . However, this in turn makes the data less pliable, meaning that if the business wishes to cha...

The General Data Protection Regulation (GDPR) is one of the most complex and urgent issues that every organisation faces today it not just apply to large companies but also small and medium-sized enterprises (SMEs). It was created to bring data protection legislation in line with the modern-day usage of personal data on the internet.   According to Techtarget (2018), the collection of any data from citizens in the European Union (EU) needs to comply with strict rules protecting customer data. In other words, GDPR is all about protecting the personal of EU citizens and ensuring that their information is securely protected across Europe, regardless of the data processing takes place in the EU or outside. (Super Office, 2021 )   To comprehend where companies' responsibility for complying with GDPR standards begins and ends, it is necessary to understand the concepts of Data Controllers and Data Processors. Data Controllers are the companies that have the responsibility for the le...

What are cookies? A cookie is a small piece of text that a web server can save on the hard drive of a user. Cookies enable a website to store data on a user's computer and retrieve it later. In simpler terms, internet cookies are small files that a website can store on the machine or device of a visitor. They will keep track of a person's online behavior, recognizing who they are, what they want, and what they've done previously. Publishers and third parties often use web cookies to monitor users and their activities (Cahn et al., 2016). Cookies can be used to detect when a visitor arrives at a website and what they do once they've arrived. This knowledge can then be used to customize the visitor's experience when they return, automatically modifying a site to fit their tastes (LeadForensics, no date).   Why do businesses use cookies?   Cookies are widely used, and one of their main advantages for companies is that they can help provide valuable and comprehensive in...